What is SEO Keywords Research and How to Master Organic Growth

68% of online experiences begin with a search engine. 

Let’s look up “Writing Trends”— What do you think the top results indicate? The websites with the top-ranking SEO keywords. 

That’s right. No matter how the search algorithm changes - keyword research will always remain consistent. Their impact on the organic growth of websites, social media pages, and the overall digital presence is undeniable. If you don’t know it yet, let us take you on a quick discovery. 

Firstly, what are Keywords?

Seed Keywords are the basic starter keywords that are further divided into two categories: 

Head terms  - Generic keywords that are shorter (1-3 words)

and Long-tail keywords - Longer, more specific terms (3 or more words)

For example: ‘Technical Writing’ is a head term 

& ‘How to write technical blogs’ is a long-tail keyword.

These keywords are then utilized to create content that targets and answers customer queries. 

Luckily for us, we have tools that we can greatly benefit from while doing our keyword research. With platforms like Ahrefs Webmaster Tool, SEMrush Keyword Magic Tool, SE Ranking, and Google Keyword Planner, we can generate keywords for our chosen topic and geography.

Now that you know how to look for the keywords that are most suitable for your website, let’s look at how you can efficiently use them to your advantage. 

Use a keyword planner to cut down your list

Just because you have a lengthy list of keywords, doesn’t mean you can implement them all. It is important to use only the keywords that enable ‘medium’ search volume. Too much or too little doesn’t help you maintain a healthy mix. 

Prioritize minimal competition 

Keywords that don’t already have many articles battling for the highest rank can allow you to take one of the top spots, especially if you are just starting out. 

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Check the MSV for keywords you’ve chosen

Are people looking for what you are offering? MSV or Monthly Search Volume can help you figure that out. Platforms like Google Trends allow you to check the frequency by which a keyword is searched each month. 

SERP and Serve

Use the Search Engine Results Page (A simple search) to analyze if your keywords are taking you to your desired category - Image packs, Paragraph snippets, List Snippets, and Video Snippets. 

See how your competitors are ranking keywords

Knowing what keywords your competitors target can help you refine your list. But don’t ignore the keywords that they overlook as you can dominate those specific terms. 

Aim for a balanced keyword list that offers quick wins and supports your long-term SEO goals. 

The end is only the beginning 

Be sure to reevaluate your keyword list and adapt it to the new trends once every quarter. 

By tapping into these insights and leveraging key platforms, you can supercharge your organic growth and boost your search rankings. This strategy will help you build a rock-solid and trustworthy brand image that stands out from the crowd.